Marketing
Lead Magnet
A lead magnet is a free resource you offer in exchange for a potential customer's email address.
Email Marketing
Email marketing is the use of email to promote products and maintain a relationship with your audience.
Sales Funnel
A sales funnel is the process that guides a visitor from discovery to purchase.
Landing Page
A landing page is a web page designed with a single goal: converting visitors into leads or buyers.
Copywriting
Copywriting is the art of writing persuasive text that motivates the reader to take action.
SEO
SEO (Search Engine Optimization) is the set of techniques to rank your content in search engines.
Evergreen Content
Evergreen content is content that maintains its relevance and value over time.
Affiliate Marketing
Affiliate marketing is a model where you earn commissions by promoting other people's products.
Retargeting
Retargeting is an advertising strategy that shows ads to people who already visited your page.
Conversion Rate
Conversion rate is the percentage of visitors who take the desired action.
Call to Action
A CTA is an element that invites the user to take a specific action like buying or subscribing.
A/B Testing
A/B testing is comparing two versions of something to see which performs better.
Organic Traffic
Organic traffic refers to visits that come to your content naturally, without paid advertising.
Lead Nurturing
Lead nurturing is the process of building relationships with potential customers until they're ready to buy.
Content Marketing
Content marketing is creating and distributing valuable content to attract and retain an audience.
Monetization
Info Product
An info product is a digital product based on information or knowledge that is sold online.
Digital Product
A digital product is any intangible good that is created, sold, and distributed electronically.
Passive Income
Passive income is money you generate without actively trading your time for it.
Subscription
A subscription is a recurring payment model where the customer pays periodically for ongoing access.
Membership
A membership is an exclusive access program for which members pay on a recurring basis.
Upsell
Upselling is offering a superior or more complete version of a product at the time of purchase.
Cross-Sell
Cross-selling is offering complementary products to what the customer is buying.
Anchor Pricing
Anchor pricing is a high reference price that makes other prices seem more attractive.
Freemium
Freemium is a business model where you offer a free version and charge for premium features.
Lifetime Deal
A lifetime deal is an offer of permanent access to a product for a one-time payment.
Recurring Payment
A recurring payment is an automatic charge that repeats periodically for a service or access.
High Ticket
High ticket refers to premium products or services with prices significantly above average.
Product
Online Course
An online course is a structured educational program delivered through the internet.
Ebook
An ebook is a digital book distributed electronically, usually in PDF format.
Digital Template
A digital template is a pre-designed file that users customize for their own use.
Preset
A preset is a set of predefined editing adjustments that can be applied to photos or videos with one click.
Online Community
An online community is a group of people with common interests who interact in a digital space.
Online Coaching
Online coaching is a personalized guidance service delivered through the internet.
Webinar
A webinar is a live seminar or presentation broadcast over the internet.
Masterclass
A masterclass is an intensive educational session taught by an expert on a specific topic.
Digital Download
A digital download is any file that is purchased and downloaded electronically.
Exclusive Content
Exclusive content is material available only to people who pay or subscribe.
Bundle
A bundle is a package of several products sold together at a special price.
Drip Content
Drip content is the strategy of releasing content gradually instead of all at once.
Technical
Stripe
Stripe is an online payment processing platform used by millions of businesses.
Stripe Connect
Stripe Connect is a payment solution that allows platforms to facilitate payments between buyers and sellers.
Payment Gateway
A payment gateway is the service that processes transactions between online buyers and sellers.
Checkout
Checkout is the final process where the buyer completes their purchase and makes the payment.
Webhook
A webhook is an automatic notification sent from one system to another when an event occurs.
API
An API is an interface that allows different programs to communicate with each other.
Custom Domain
A custom domain is a unique web address that identifies your brand online.
SSL
SSL is a security protocol that encrypts communication between a website and its visitors.
CDN
A CDN is a distributed server network that delivers web content quickly to the user.
Hosting
Hosting is the web hosting service that stores your site's files and serves them to visitors.
Responsive Design
Responsive design is a web design approach that adapts content to any screen size.
No-Code
No-code refers to tools and platforms that allow creating products without writing code.
Business
Creator Economy
The creator economy is the economic ecosystem where content creators monetize their knowledge and audience.
Solopreneur
A solopreneur is an entrepreneur who creates and manages their business alone.
Personal Branding
Your personal brand is the perception others have of you as a professional and creator.
Market Niche
A market niche is a specific market segment with particular needs and characteristics.
Value Proposition
Your value proposition is the clear and compelling reason why someone should buy your product.
Scalability
Scalability is a business's ability to grow without costs increasing proportionally.
ROI
ROI (Return on Investment) measures how much money you earn relative to how much you invest.
MRR
MRR (Monthly Recurring Revenue) is the predictable income you receive each month from subscriptions.
Churn Rate
Churn rate is the percentage of subscribers who cancel their subscription in a given period.