Can my niche be too small?

Yes, but it's rare. Most creators choose niches that are too broad. Start specific and expand if needed.

How do I know if there's demand in my niche?

Look for similar products selling, active communities, and frequent questions on Google and social media.

Can I change niches later?

Yes. Many creators pivot. But it's better to start focused and expand than to start scattered.

Can my niche be too small?

Yes, but it's rare. Most creators choose niches that are too broad. Start specific and expand if needed.

How do I know if there's demand in my niche?

Look for similar products selling, active communities, and frequent questions on Google and social media.

Can I change niches later?

Yes. Many creators pivot. But it's better to start focused and expand than to start scattered.

Back to glossary

Business

Market Niche

A market niche is a specific market segment with particular needs and characteristics.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

A market niche is a defined subset of a broader market, composed of people with specific needs, preferences, or problems. Focusing on a niche allows you to differentiate from competition, charge premium prices, and connect more deeply with your audience.

Examples

1Instead of 'photography', your niche is 'product photography for Etsy shops'.
2Instead of 'productivity', your niche is 'productivity for creative freelancers'.
3Instead of 'marketing', your niche is 'content marketing for health coaches'.

How to apply it

Identify the intersection between your expertise, your passion, and market demand. The more specific your niche, the less competition you'll have and the easier it'll be to position yourself.

Frequently asked questions

Related terms

Business

Value Proposition

Your value proposition is the clear and compelling reason why someone should buy your product.

Business

Personal Branding

Your personal brand is the perception others have of you as a professional and creator.

Marketing

SEO

SEO (Search Engine Optimization) is the set of techniques to rank your content in search engines.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account

Back to glossary

Business

Market Niche

A market niche is a specific market segment with particular needs and characteristics.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Examples

1Instead of 'photography', your niche is 'product photography for Etsy shops'.
2Instead of 'productivity', your niche is 'productivity for creative freelancers'.
3Instead of 'marketing', your niche is 'content marketing for health coaches'.

How to apply it

Identify the intersection between your expertise, your passion, and market demand. The more specific your niche, the less competition you'll have and the easier it'll be to position yourself.

Frequently asked questions

Related terms

Business

Value Proposition

Your value proposition is the clear and compelling reason why someone should buy your product.

Business

Personal Branding

Your personal brand is the perception others have of you as a professional and creator.

Marketing

SEO

SEO (Search Engine Optimization) is the set of techniques to rank your content in search engines.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account