A/B testing is comparing two versions of something to see which performs better.
Crealo Team
Creator economy experts helping creators monetize their skills
A/B testing (split testing) is an experimentation method where two different versions of an element (page, email, headline) are shown to similar audiences to determine which generates better results. It's fundamental for optimizing conversion rates based on real data rather than assumptions.
Change only one element at a time, split your traffic into two equal groups, and measure results for at least 1-2 weeks before declaring a winner.
Conversion rate is the percentage of visitors who take the desired action.
A landing page is a web page designed with a single goal: converting visitors into leads or buyers.
A CTA is an element that invites the user to take a specific action like buying or subscribing.
Create your free Crealo account and start selling digital products.
Create free account