What churn rate is acceptable?

5-7% monthly is average for creator memberships. Less than 5% is good. Less than 3% is excellent.

Why do my subscribers cancel?

Common reasons: they don't perceive enough value, financial issues, found alternatives, or simply forgot they're subscribed.

How do I reduce my churn rate?

Consistent content, active community, regular engagement, satisfaction surveys, and retention offers for those wanting to cancel.

What churn rate is acceptable?

5-7% monthly is average for creator memberships. Less than 5% is good. Less than 3% is excellent.

Why do my subscribers cancel?

Common reasons: they don't perceive enough value, financial issues, found alternatives, or simply forgot they're subscribed.

How do I reduce my churn rate?

Consistent content, active community, regular engagement, satisfaction surveys, and retention offers for those wanting to cancel.

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Business

Churn Rate

Churn rate is the percentage of subscribers who cancel their subscription in a given period.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Churn rate (cancellation rate) is the metric that measures the percentage of customers who stop paying their subscription in a given period. It's the flip side of MRR: the lower your churn, the faster your recurring revenue grows. Reducing churn is often more profitable than acquiring new customers.

Examples

1If you start the month with 100 subscribers and 5 cancel, your churn rate is 5%.
2A 10% monthly churn means you lose 10% of your subscribers each month.
3A 3% churn is excellent for creator memberships.

How to apply it

Monitor your churn monthly. To reduce it: improve delivered value, create community engagement, send surveys to those who cancel, and offer retention incentives.

Frequently asked questions

Related terms

Business

MRR

MRR (Monthly Recurring Revenue) is the predictable income you receive each month from subscriptions.

Monetization

Subscription

A subscription is a recurring payment model where the customer pays periodically for ongoing access.

Monetization

Membership

A membership is an exclusive access program for which members pay on a recurring basis.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account

Back to glossary

Business

Churn Rate

Churn rate is the percentage of subscribers who cancel their subscription in a given period.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Examples

1If you start the month with 100 subscribers and 5 cancel, your churn rate is 5%.
2A 10% monthly churn means you lose 10% of your subscribers each month.
3A 3% churn is excellent for creator memberships.

How to apply it

Monitor your churn monthly. To reduce it: improve delivered value, create community engagement, send surveys to those who cancel, and offer retention incentives.

Frequently asked questions

Related terms

Business

MRR

MRR (Monthly Recurring Revenue) is the predictable income you receive each month from subscriptions.

Monetization

Subscription

A subscription is a recurring payment model where the customer pays periodically for ongoing access.

Monetization

Membership

A membership is an exclusive access program for which members pay on a recurring basis.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account