Email marketing is the use of email to promote products and maintain a relationship with your audience.
Crealo Team
Creator economy experts helping creators monetize their skills
Email marketing consists of sending strategic emails to a subscriber list with the goal of informing, educating, and selling. It's the digital marketing channel with the highest ROI (return on investment) and allows you to create a direct relationship with your audience without depending on social media algorithms.
Create a lead magnet to capture emails, set up an automated welcome sequence, and send weekly value content mixed with product promotions.
A lead magnet is a free resource you offer in exchange for a potential customer's email address.
Lead nurturing is the process of building relationships with potential customers until they're ready to buy.
Conversion rate is the percentage of visitors who take the desired action.
A sales funnel is the process that guides a visitor from discovery to purchase.
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