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Marketing

Email Marketing

Email marketing is the use of email to promote products and maintain a relationship with your audience.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

Email marketing consists of sending strategic emails to a subscriber list with the goal of informing, educating, and selling. It's the digital marketing channel with the highest ROI (return on investment) and allows you to create a direct relationship with your audience without depending on social media algorithms.

Examples

  • 1A 5-email welcome sequence that introduces your brand and products to new subscribers.
  • 2A weekly newsletter with productivity tips that includes recommendations for your templates.
  • 3A 3-email launch campaign announcing your new online course.

How to apply it

Create a lead magnet to capture emails, set up an automated welcome sequence, and send weekly value content mixed with product promotions.

Frequently asked questions

Related terms

Marketing

Lead Magnet

A lead magnet is a free resource you offer in exchange for a potential customer's email address.

Marketing

Lead Nurturing

Lead nurturing is the process of building relationships with potential customers until they're ready to buy.

Marketing

Conversion Rate

Conversion rate is the percentage of visitors who take the desired action.

Marketing

Sales Funnel

A sales funnel is the process that guides a visitor from discovery to purchase.

Related resources

Use case

Digital products for Bloggers

Use case

Digital products for Entrepreneurs

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