Crealo

Crealo

HomeBlog
Sign inStart free
Crealo
Glossary
Preset
Back to glossary
Product

Preset

A preset is a set of predefined editing adjustments that can be applied to photos or videos with one click.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

A preset is a saved configuration of editing adjustments (exposure, color, contrast, tone) that can be instantly applied to photographs or videos. They're popular in Lightroom, Photoshop, and mobile apps. For photographers and visual creators, selling presets is an excellent source of passive income.

Examples

  • 1A pack of 10 Lightroom presets with a 'golden hour' aesthetic for travel photography.
  • 2Video presets for CapCut with a cinematic look.
  • 3Color LUTs for DaVinci Resolve with a retro vintage style.

How to apply it

Develop a recognizable editing style, create variations for different scenarios, include desktop and mobile versions, and sell them on Crealo.

Frequently asked questions

Related terms

Product

Digital Template

A digital template is a pre-designed file that users customize for their own use.

Monetization

Digital Product

A digital product is any intangible good that is created, sold, and distributed electronically.

Product

Digital Download

A digital download is any file that is purchased and downloaded electronically.

Related resources

Use case

Digital products for Photographers

Use case

Digital products for Designers

Product type

Preset Packs

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account
Crealo

Crealo

HomeBlogTermsPrivacy

© 2026 Crealo. All rights reserved.