Crealo

Crealo

HomeBlog
Sign inStart free
Crealo
Glossary
Scalability
Back to glossary
Business

Scalability

Scalability is a business's ability to grow without costs increasing proportionally.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

Scalability refers to a business or product's ability to handle significant growth without costs or workload increasing proportionally. Digital products are inherently scalable because you can sell 1 or 10,000 copies without significant additional costs.

Examples

  • 1An ebook that sells 10 copies has the same production cost as one that sells 10,000.
  • 2An online course that accepts 50 or 5,000 students without extra work from the creator.
  • 3Automations that process 100 or 10,000 monthly sales without manual intervention.

How to apply it

Focus on creating products that deliver automatically, use tools that scale (Crealo, Stripe), and automate repetitive processes.

Frequently asked questions

Related terms

Business

Solopreneur

A solopreneur is an entrepreneur who creates and manages their business alone.

Monetization

Passive Income

Passive income is money you generate without actively trading your time for it.

Monetization

Digital Product

A digital product is any intangible good that is created, sold, and distributed electronically.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account
Crealo

Crealo

HomeBlogTermsPrivacy

© 2026 Crealo. All rights reserved.