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Marketing

Landing Page

A landing page is a web page designed with a single goal: converting visitors into leads or buyers.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

A landing page is a standalone web page created specifically for a marketing or advertising campaign. Unlike a regular web page with multiple links and options, a landing page has a single conversion goal: getting the visitor to take a specific action like signing up or buying.

Examples

  • 1A dedicated page to capture emails offering a free ebook.
  • 2A sales page for your course with testimonials, benefits, and a buy button.
  • 3A registration page for your free webinar.

How to apply it

Create a landing page for each product or campaign. Include a compelling headline, clear benefits, social proof, and a single CTA. Crealo automatically generates a landing page for each product.

Frequently asked questions

Related terms

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Conversion Rate

Conversion rate is the percentage of visitors who take the desired action.

Marketing

Call to Action

A CTA is an element that invites the user to take a specific action like buying or subscribing.

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Copywriting

Copywriting is the art of writing persuasive text that motivates the reader to take action.

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A/B Testing

A/B testing is comparing two versions of something to see which performs better.

Related resources

Use case

Digital products for Freelancers

Use case

Digital products for Entrepreneurs

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