Upselling is offering a superior or more complete version of a product at the time of purchase.
Crealo Team
Creator economy experts helping creators monetize their skills
Upselling is a sales technique that involves offering the customer an improved, more complete, or premium version of the product they're buying. The goal is to increase the average transaction value. In digital products, it's especially effective because the marginal cost of the premium version is minimal.
After each purchase, offer a relevant upgrade. On the thank you page or in the confirmation email, suggest the higher-level product.
Cross-selling is offering complementary products to what the customer is buying.
A sales funnel is the process that guides a visitor from discovery to purchase.
High ticket refers to premium products or services with prices significantly above average.
Anchor pricing is a high reference price that makes other prices seem more attractive.
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