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Copywriting

Copywriting is the art of writing persuasive text that motivates the reader to take action.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

Copywriting is the technique of persuasive writing focused on generating a specific action from the reader, such as buying a product, subscribing to an email list, or clicking a link. It's a fundamental skill for any creator selling digital products, as your text is your main salesperson.

Examples

  • 1A product title that says 'Double Your Productivity with These 20 Notion Templates' instead of 'Notion Templates'.
  • 2An email with the subject 'The #1 Mistake Beginner Photographers Make' that generates curiosity.
  • 3A product description that emphasizes benefits: 'Save 10 hours weekly' vs 'Includes 50 templates'.

How to apply it

Focus on benefits, not features. Use headlines that generate curiosity, show concrete results, and always include a clear call to action.

Frequently asked questions

Related terms

Marketing

Landing Page

A landing page is a web page designed with a single goal: converting visitors into leads or buyers.

Marketing

Call to Action

A CTA is an element that invites the user to take a specific action like buying or subscribing.

Marketing

Content Marketing

Content marketing is creating and distributing valuable content to attract and retain an audience.

Related resources

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