A sales funnel is the process that guides a visitor from discovery to purchase.
Crealo Team
Creator economy experts helping creators monetize their skills
A sales funnel is the representation of the path a potential customer follows from discovering your brand to making a purchase. It's called a funnel because at each stage people filter out: many discover your product, fewer consider it, and a portion buys.
Define your funnel stages: attraction (content/social), capture (lead magnet), nurturing (emails), and conversion (sales page). Automate each stage so it works 24/7.
A lead magnet is a free resource you offer in exchange for a potential customer's email address.
Conversion rate is the percentage of visitors who take the desired action.
Upselling is offering a superior or more complete version of a product at the time of purchase.
Cross-selling is offering complementary products to what the customer is buying.
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