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Marketing

Sales Funnel

A sales funnel is the process that guides a visitor from discovery to purchase.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

A sales funnel is the representation of the path a potential customer follows from discovering your brand to making a purchase. It's called a funnel because at each stage people filter out: many discover your product, fewer consider it, and a portion buys.

Examples

  • 1An Instagram post leading to a free lead magnet, followed by an email sequence presenting your paid course.
  • 2A free photography webinar that offers an exclusive discount on your preset pack at the end.
  • 3A blog post with SEO that leads to a landing page with your ebook.

How to apply it

Define your funnel stages: attraction (content/social), capture (lead magnet), nurturing (emails), and conversion (sales page). Automate each stage so it works 24/7.

Frequently asked questions

Related terms

Marketing

Lead Magnet

A lead magnet is a free resource you offer in exchange for a potential customer's email address.

Marketing

Conversion Rate

Conversion rate is the percentage of visitors who take the desired action.

Monetization

Upsell

Upselling is offering a superior or more complete version of a product at the time of purchase.

Monetization

Cross-Sell

Cross-selling is offering complementary products to what the customer is buying.

Related resources

Use case

Digital products for Coaches

Use case

Digital products for Entrepreneurs

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