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Bundle

A bundle is a package of several products sold together at a special price.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

A bundle (package) is a sales strategy where you group several complementary products and offer them together at a lower price than if purchased separately. It's an effective technique for increasing the average ticket, moving inventory, and offering additional perceived value.

Examples

  • 1A 'Complete Photography Kit' bundle: presets + composition guide + portfolio templates for $49 (vs $75 separately).
  • 2Entrepreneurship package: ebook + templates + mini-course for $69.
  • 3Design bundle: 100 icons + 50 templates + fonts for $39.

How to apply it

Group 2-4 complementary products, offer a 20-30% discount compared to the individual price, and present it as a limited-time offer.

Frequently asked questions

Related terms

Monetization

Cross-Sell

Cross-selling is offering complementary products to what the customer is buying.

Monetization

Upsell

Upselling is offering a superior or more complete version of a product at the time of purchase.

Monetization

Anchor Pricing

Anchor pricing is a high reference price that makes other prices seem more attractive.

Related resources

Product type

Digital Downloads

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