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Webhook

A webhook is an automatic notification sent from one system to another when an event occurs.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

A webhook is a communication mechanism between web applications where one system automatically sends data to another when a specific event occurs. Unlike APIs that require constant polling, webhooks send data in real-time when something happens.

Examples

  • 1Stripe sends a webhook to Crealo when a payment completes to activate product delivery.
  • 2A webhook notifies your email tool when someone buys to add the buyer to a list.
  • 3Zapier receives webhooks to automate actions like sending a Slack message when there's a new sale.

How to apply it

For advanced automations, connect services like Zapier or Make to receive webhooks from purchase events and trigger automatic actions.

Frequently asked questions

Related terms

Technical

API

An API is an interface that allows different programs to communicate with each other.

Technical

Stripe

Stripe is an online payment processing platform used by millions of businesses.

Technical

Stripe Connect

Stripe Connect is a payment solution that allows platforms to facilitate payments between buyers and sellers.

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