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Lifetime Deal
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Monetization

Lifetime Deal

A lifetime deal is an offer of permanent access to a product for a one-time payment.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

A lifetime deal is an offer where the buyer pays once and receives permanent access to a product or service, including all future updates. It's an aggressive customer acquisition strategy that can generate a lot of quick income in exchange for giving up recurring revenue.

Examples

  • 1Lifetime access to your course library for $199 (vs $29/month).
  • 2All future updates to your templates for a one-time payment of $79.
  • 3Permanent community access for $299 instead of $19/month.

How to apply it

Use lifetime deals strategically for launches or to capture early adopters. Limit the quantity available to create urgency.

Frequently asked questions

Related terms

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Subscription

A subscription is a recurring payment model where the customer pays periodically for ongoing access.

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Anchor Pricing

Anchor pricing is a high reference price that makes other prices seem more attractive.

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Digital Product

A digital product is any intangible good that is created, sold, and distributed electronically.

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