Crealo

Crealo

HomeBlog
Sign inStart free
Crealo
Glossary
Subscription
Back to glossary
Monetization

Subscription

A subscription is a recurring payment model where the customer pays periodically for ongoing access.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

The subscription model is a business scheme where customers pay a periodic fee (monthly, quarterly, or annual) in exchange for continuous access to a product, service, or content. It's the preferred model for many creators because it generates predictable and recurring revenue.

Examples

  • 1A $19/month membership that gives access to exclusive content and a community.
  • 2A pack of new templates every month for $9/month.
  • 3Access to a course library for $29/month.

How to apply it

Create a content or access offering that justifies monthly payment. Focus on retention: deliver consistent value so subscribers stay.

Frequently asked questions

Related terms

Monetization

Membership

A membership is an exclusive access program for which members pay on a recurring basis.

Monetization

Recurring Payment

A recurring payment is an automatic charge that repeats periodically for a service or access.

Business

MRR

MRR (Monthly Recurring Revenue) is the predictable income you receive each month from subscriptions.

Business

Churn Rate

Churn rate is the percentage of subscribers who cancel their subscription in a given period.

Related resources

Product type

Memberships

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account
Crealo

Crealo

HomeBlogTermsPrivacy

© 2026 Crealo. All rights reserved.