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Drip Content

Drip content is the strategy of releasing content gradually instead of all at once.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

Drip content is a content delivery technique where materials are released gradually and on a schedule instead of being available all at once. It's primarily used in online courses and memberships to maintain engagement, avoid overwhelm, and reduce abandonment rates.

Examples

  • 1A course that releases a new module each week for 8 weeks.
  • 2A membership that delivers 4 new templates each month.
  • 3A coaching program that unlocks lessons based on student progress.

How to apply it

Configure your course or membership to release content automatically on a schedule. On Crealo you can set up scheduled lesson releases.

Frequently asked questions

Related terms

Product

Online Course

An online course is a structured educational program delivered through the internet.

Monetization

Membership

A membership is an exclusive access program for which members pay on a recurring basis.

Monetization

Subscription

A subscription is a recurring payment model where the customer pays periodically for ongoing access.

Related resources

Product type

Online Courses

Product type

Memberships

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