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Retargeting

Retargeting is an advertising strategy that shows ads to people who already visited your page.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

Retargeting (or remarketing) is a digital advertising technique that allows you to show personalized ads to users who previously visited your website or interacted with your content but didn't complete a purchase. It's one of the most effective forms of advertising because you're targeting people who already showed interest.

Examples

  • 1A Facebook ad showing your course to people who visited the page but didn't buy.
  • 2An automated email reminding them they left a product in their cart.
  • 3Instagram ads showing testimonials to those who viewed your sales page.

How to apply it

Install a Facebook or Google pixel on your page, create retargeting audiences with recent visitors, and show them ads with testimonials or special offers.

Frequently asked questions

Related terms

Marketing

Conversion Rate

Conversion rate is the percentage of visitors who take the desired action.

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Sales Funnel

A sales funnel is the process that guides a visitor from discovery to purchase.

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Landing Page

A landing page is a web page designed with a single goal: converting visitors into leads or buyers.

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