What is the average checkout abandonment rate?

Around 70% in general e-commerce. For digital products it's usually lower (40-50%) due to instant gratification.

How do I reduce checkout abandonment?

Fewer steps, multiple payment methods, no mandatory account creation, and show security and guarantee.

Should I ask for a lot of data at checkout?

The minimum necessary: email and payment data. For digital products you don't need a shipping address.

What is the average checkout abandonment rate?

Around 70% in general e-commerce. For digital products it's usually lower (40-50%) due to instant gratification.

How do I reduce checkout abandonment?

Fewer steps, multiple payment methods, no mandatory account creation, and show security and guarantee.

Should I ask for a lot of data at checkout?

The minimum necessary: email and payment data. For digital products you don't need a shipping address.

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Technical

Checkout

Checkout is the final process where the buyer completes their purchase and makes the payment.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Checkout is the final stage of the online purchase process where the buyer enters their payment details and confirms the transaction. It's one of the most critical points for conversion because it's where the highest abandonment rate occurs. An optimized checkout can significantly increase your sales.

Examples

1Crealo's checkout with Stripe accepting card, Apple Pay, and Google Pay in one step.
2A checkout page with a discount code field and order summary.
3A quick checkout that remembers buyer details for future purchases.

How to apply it

Crealo offers an optimized checkout integrated with Stripe. Make sure your product page has a clear CTA that leads directly to checkout.

Frequently asked questions

Related terms

Technical

Payment Gateway

A payment gateway is the service that processes transactions between online buyers and sellers.

Technical

Stripe

Stripe is an online payment processing platform used by millions of businesses.

Marketing

Conversion Rate

Conversion rate is the percentage of visitors who take the desired action.

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Back to glossary

Technical

Checkout

Checkout is the final process where the buyer completes their purchase and makes the payment.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Examples

1Crealo's checkout with Stripe accepting card, Apple Pay, and Google Pay in one step.
2A checkout page with a discount code field and order summary.
3A quick checkout that remembers buyer details for future purchases.