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Call to Action
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Marketing

Call to Action

A CTA is an element that invites the user to take a specific action like buying or subscribing.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

A Call to Action is a button, link, or text that tells the user what action to take next. It's one of the most important elements of any sales page or marketing campaign, because without a clear CTA, visitors don't know what to do.

Examples

  • 1An orange button that says 'Buy now for $29' on your product page.
  • 2A link in your bio that says 'Download my free productivity guide'.
  • 3A button at the end of an email that says 'See the full course'.

How to apply it

Include a clear and visible CTA on every page, email, and post. Use action verbs, contrasting colors, and text that communicates the benefit of clicking.

Frequently asked questions

Related terms

Marketing

Landing Page

A landing page is a web page designed with a single goal: converting visitors into leads or buyers.

Marketing

Conversion Rate

Conversion rate is the percentage of visitors who take the desired action.

Marketing

Copywriting

Copywriting is the art of writing persuasive text that motivates the reader to take action.

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