A CTA is an element that invites the user to take a specific action like buying or subscribing.
Crealo Team
Creator economy experts helping creators monetize their skills
A Call to Action is a button, link, or text that tells the user what action to take next. It's one of the most important elements of any sales page or marketing campaign, because without a clear CTA, visitors don't know what to do.
Include a clear and visible CTA on every page, email, and post. Use action verbs, contrasting colors, and text that communicates the benefit of clicking.
A landing page is a web page designed with a single goal: converting visitors into leads or buyers.
Conversion rate is the percentage of visitors who take the desired action.
Copywriting is the art of writing persuasive text that motivates the reader to take action.
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