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Monetization

Cross-Sell

Cross-selling is offering complementary products to what the customer is buying.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

Cross-selling is a strategy that involves offering complementary products to what the customer is purchasing. Unlike upselling which offers a superior version, cross-selling offers different but related products that complement the purchase.

Examples

  • 1Offering your Lightroom presets to someone buying your photography course.
  • 2Suggesting your copywriting ebook to someone buying your landing page template.
  • 3Recommending your icon pack to someone buying your Figma template.

How to apply it

Identify which products naturally complement each other. Show related product suggestions on the product page and in post-purchase emails.

Frequently asked questions

Related terms

Monetization

Upsell

Upselling is offering a superior or more complete version of a product at the time of purchase.

Product

Bundle

A bundle is a package of several products sold together at a special price.

Marketing

Sales Funnel

A sales funnel is the process that guides a visitor from discovery to purchase.

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