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Lead Nurturing

Lead nurturing is the process of building relationships with potential customers until they're ready to buy.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

Lead nurturing is the strategy of continuous communication with leads (potential customers) through relevant and personalized content. The goal is to educate, build trust, and guide the lead through the sales funnel until they make a purchase decision.

Examples

  • 1A 7-email sequence that educates new subscribers about your area of expertise.
  • 2Weekly newsletter content that solves problems and mentions your products as the solution.
  • 3Personalized DMs answering questions and recommending your product when relevant.

How to apply it

Set up automated email sequences that deliver progressive value. Segment your leads by interests and behavior to send more relevant content.

Frequently asked questions

Related terms

Marketing

Email Marketing

Email marketing is the use of email to promote products and maintain a relationship with your audience.

Marketing

Lead Magnet

A lead magnet is a free resource you offer in exchange for a potential customer's email address.

Marketing

Sales Funnel

A sales funnel is the process that guides a visitor from discovery to purchase.

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