How do I know if my value proposition is good?

If someone reads it and immediately understands what they gain and who it's for, it works. Test with real people.

Can I have multiple value propositions?

One main one per product. You can have sub-propositions for different audience segments.

Where do I use my value proposition?

On your main page, product descriptions, social media bio, emails, and any first point of contact.

How do I know if my value proposition is good?

If someone reads it and immediately understands what they gain and who it's for, it works. Test with real people.

Can I have multiple value propositions?

One main one per product. You can have sub-propositions for different audience segments.

Where do I use my value proposition?

On your main page, product descriptions, social media bio, emails, and any first point of contact.

Back to glossary

Business

Value Proposition

Your value proposition is the clear and compelling reason why someone should buy your product.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

A value proposition is the promise of value you make to your potential customer. It answers the question: why should they choose your product over alternatives? It includes the main benefit, who it's for, and what makes it different. It's the heart of your marketing.

Examples

1'Learn professional photography in 30 days, even if you've never touched a camera' (benefit + timeframe + who it's for).
2'Notion templates that save you 10 hours weekly in project management'.
3'The only copywriting course designed specifically for digital product creators'.

How to apply it

Define who your ideal customer is, what problem you solve, how you solve it, and what makes you different. Summarize everything in 1-2 clear sentences and use it in your marketing.

Frequently asked questions

Related terms

Business

Market Niche

A market niche is a specific market segment with particular needs and characteristics.

Business

Personal Branding

Your personal brand is the perception others have of you as a professional and creator.

Marketing

Copywriting

Copywriting is the art of writing persuasive text that motivates the reader to take action.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account

Back to glossary

Business

Value Proposition

Your value proposition is the clear and compelling reason why someone should buy your product.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Examples

1'Learn professional photography in 30 days, even if you've never touched a camera' (benefit + timeframe + who it's for).
2'Notion templates that save you 10 hours weekly in project management'.
3'The only copywriting course designed specifically for digital product creators'.

How to apply it

Define who your ideal customer is, what problem you solve, how you solve it, and what makes you different. Summarize everything in 1-2 clear sentences and use it in your marketing.

Frequently asked questions

Related terms

Business

Market Niche

A market niche is a specific market segment with particular needs and characteristics.

Business

Personal Branding

Your personal brand is the perception others have of you as a professional and creator.

Marketing

Copywriting

Copywriting is the art of writing persuasive text that motivates the reader to take action.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account