What is a good conversion rate?

For digital products, 1-3% is normal, 3-5% is good, and over 5% is excellent.

How do I improve my conversion rate?

Improve your copy, add testimonials, simplify checkout, offer a guarantee, and use psychological pricing.

How often should I check my conversion rate?

Weekly if you have enough traffic. Monthly if your traffic is low.

What is a good conversion rate?

For digital products, 1-3% is normal, 3-5% is good, and over 5% is excellent.

How do I improve my conversion rate?

Improve your copy, add testimonials, simplify checkout, offer a guarantee, and use psychological pricing.

How often should I check my conversion rate?

Weekly if you have enough traffic. Monthly if your traffic is low.

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Marketing

Conversion Rate

Conversion rate is the percentage of visitors who take the desired action.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Conversion rate measures the percentage of people who complete a target action (purchase, signup, download) relative to total visitors. It's a key metric for evaluating the effectiveness of your sales pages, landing pages, and marketing campaigns.

Examples

1If 100 people visit your page and 3 buy, your conversion rate is 3%.
2If 500 people see your lead magnet and 50 subscribe, your opt-in rate is 10%.
3If you send 1,000 emails and 30 people click your link, your CTR is 3%.

How to apply it

Measure your current conversion rate, identify where you're losing visitors, and optimize those points: improve headlines, add social proof, simplify the purchase process.

Frequently asked questions

Related terms

Marketing

Landing Page

A landing page is a web page designed with a single goal: converting visitors into leads or buyers.

Marketing

A/B Testing

A/B testing is comparing two versions of something to see which performs better.

Marketing

Call to Action

A CTA is an element that invites the user to take a specific action like buying or subscribing.

Marketing

Sales Funnel

A sales funnel is the process that guides a visitor from discovery to purchase.

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Back to glossary

Marketing

Conversion Rate

Conversion rate is the percentage of visitors who take the desired action.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Examples

1If 100 people visit your page and 3 buy, your conversion rate is 3%.
2If 500 people see your lead magnet and 50 subscribe, your opt-in rate is 10%.
3If you send 1,000 emails and 30 people click your link, your CTR is 3%.

How to apply it

Measure your current conversion rate, identify where you're losing visitors, and optimize those points: improve headlines, add social proof, simplify the purchase process.