Does anchor pricing really work?

Yes. Studies show that price anchoring can increase middle-product sales by up to 40%.

Is it ethical to use anchor pricing?

Yes, as long as prices and value are real. Don't artificially inflate prices just to show fake discounts.

How many price levels should I offer?

Three is the magic number. Basic, standard, and premium. Most people choose the middle one.

Does anchor pricing really work?

Yes. Studies show that price anchoring can increase middle-product sales by up to 40%.

Is it ethical to use anchor pricing?

Yes, as long as prices and value are real. Don't artificially inflate prices just to show fake discounts.

How many price levels should I offer?

Three is the magic number. Basic, standard, and premium. Most people choose the middle one.

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Monetization

Anchor Pricing

Anchor pricing is a high reference price that makes other prices seem more attractive.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Anchor pricing is a cognitive bias where the first price information a person receives influences their perception of subsequent prices. By showing a high price first, lower prices seem like a bargain in comparison.

Examples

1Showing your premium plan ($199) first so the standard plan ($49) seems affordable.
2Including the original crossed-out price ($99) next to the discounted price ($49).
3Offering 3 pricing tiers where the most expensive makes the middle one seem like the best option.

How to apply it

Create 2-3 price levels for your products. Always show the highest price first. If offering a discount, show the original price crossed out.

Frequently asked questions

Related terms

Monetization

Upsell

Upselling is offering a superior or more complete version of a product at the time of purchase.

Monetization

High Ticket

High ticket refers to premium products or services with prices significantly above average.

Monetization

Freemium

Freemium is a business model where you offer a free version and charge for premium features.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account

Back to glossary

Monetization

Anchor Pricing

Anchor pricing is a high reference price that makes other prices seem more attractive.

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25Updated: 2026-02-07

Definition

Examples

1Showing your premium plan ($199) first so the standard plan ($49) seems affordable.
2Including the original crossed-out price ($99) next to the discounted price ($49).
3Offering 3 pricing tiers where the most expensive makes the middle one seem like the best option.

How to apply it

Create 2-3 price levels for your products. Always show the highest price first. If offering a discount, show the original price crossed out.

Frequently asked questions

Related terms

Monetization

Upsell

Upselling is offering a superior or more complete version of a product at the time of purchase.

Monetization

High Ticket

High ticket refers to premium products or services with prices significantly above average.

Monetization

Freemium

Freemium is a business model where you offer a free version and charge for premium features.

Put what you learn into practice

Create your free Crealo account and start selling digital products.

Create free account