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Content Marketing

Content marketing is creating and distributing valuable content to attract and retain an audience.

EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-25·Updated: 2026-02-07

Definition

Content marketing is a strategy that consists of creating, publishing, and distributing relevant and valuable content to attract, engage, and retain a defined audience. Instead of selling directly, you educate and provide value, which builds trust and positions your brand as a reference in your niche.

Examples

  • 1A blog with weekly articles on graphic design tips that attracts traffic and potential buyers of your templates.
  • 2YouTube videos with free tutorials that demonstrate your expertise and lead to your paid course.
  • 3Instagram posts with quick photography tips that generate followers interested in your presets.

How to apply it

Define your audience and their problems, create content that solves them in the format they prefer, and distribute on channels where they are. Include subtle CTAs to your products.

Frequently asked questions

Related terms

Marketing

SEO

SEO (Search Engine Optimization) is the set of techniques to rank your content in search engines.

Marketing

Evergreen Content

Evergreen content is content that maintains its relevance and value over time.

Marketing

Copywriting

Copywriting is the art of writing persuasive text that motivates the reader to take action.

Marketing

Organic Traffic

Organic traffic refers to visits that come to your content naturally, without paid advertising.

Related resources

Use case

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