MRR (Monthly Recurring Revenue) is the predictable income you receive each month from subscriptions.
Crealo Team
Creator economy experts helping creators monetize their skills
MRR (Monthly Recurring Revenue) is the amount of money a business predictably generates each month through subscriptions and recurring payments. It's the most important metric for subscription-based businesses because it indicates business health and growth.
Calculate your MRR by adding all monthly recurring payments. Track month over month to see if it's growing. Focus on reducing churn and acquiring new subscribers.
A subscription is a recurring payment model where the customer pays periodically for ongoing access.
A recurring payment is an automatic charge that repeats periodically for a service or access.
Churn rate is the percentage of subscribers who cancel their subscription in a given period.
ROI (Return on Investment) measures how much money you earn relative to how much you invest.
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