How often should I send emails?

1-2 emails per week is the sweet spot. Less than 1 and they forget about you. More than 3 and they unsubscribe.

What do I write in my emails?

Tips related to your product, personal stories, client results, behind the scenes, and special offers.

Is it legal to send marketing emails?

Yes, as long as the subscriber gives consent (opt-in), you include an unsubscribe option, and you comply with GDPR/CAN-SPAM.

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MarketingIntermediate

How to do email marketing

Build an email list that generates consistent and predictable sales for your products.

11 min 6 pasos

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-02-03Updated: 2026-02-07

Choose your tool

Mailchimp, ConvertKit, Resend, or Buttondown. Choose a simple tool that allows automations.

Create your lead magnet

You need a magnet to capture emails. Offer something free in exchange for your audience's email.

Set up your welcome sequence

3-5 automated emails that introduce who you are, what you offer, and how you can help.

Send regular content

1-2 emails per week with valuable content. Follow the 80/20 rule: value vs promotion.

Segment your list

Not all subscribers have the same interests. Segment by behavior and preferences.

Measure and optimize

Review open rates (20%+ is good), clicks (2-5%), and conversions. Adjust subject lines, content, and CTAs.

Email marketing has an average ROI of 42:1, the highest of any digital marketing channel.

Personalized emails with the subscriber's name and segmented content get 26% more opens.

FAQ

Related guides

How to create a lead magnet

Create an irresistible free resource that captures emails and converts subscribers into buyers.

How to create a sales page

Design product pages that convert visitors into buyers with proven techniques.

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