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How to create a lead magnet
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How to create a lead magnet

Create an irresistible free resource that captures emails and converts subscribers into buyers.

8 min 5 pasos
EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-02-03·Updated: 2026-02-07
1

Identify the problem

Your lead magnet should solve a specific problem for your audience. Quick, concrete, and useful.

2

Choose the format

PDF checklist, template, mini ebook, video tutorial, or tool. Choose what your audience prefers to consume.

3

Create the content

Keep it brief but valuable. 1-10 pages for a PDF, 5-15 minutes for a video. Concentrated quality.

4

Publish it for free on Crealo

Create a product priced at $0. Crealo automatically collects the buyer's email.

5

Promote the lead magnet

Share it on social media, your bio, posts, and stories. A great lead magnet gets shared on its own.

Your lead magnet should be an 'appetizer' of your paid product. If the lead magnet is amazing, the product should be even better.

Checklists and templates are the most effective lead magnets because they're quick to consume and apply.

FAQ

Related guides

How to do email marketing

Build an email list that generates consistent and predictable sales for your products.

How to get your first sale

Practical strategies to go from 0 to your first sale without needing a big budget.

Related resources

Product type

Ebooks

Product type

Digital Downloads

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