What photography products sell best?

Lightroom presets, editing tutorials, specific technique courses and business guides for photographers.

How do I differentiate my presets from others?

Develop a recognizable style, show real before/after, offer support and create presets for specific niches.

Can I sell photos as stock?

Yes, but the market is saturated. It's more profitable to sell presets, courses and resources than individual photos.

What photography products sell best?

Lightroom presets, editing tutorials, specific technique courses and business guides for photographers.

How do I differentiate my presets from others?

Develop a recognizable style, show real before/after, offer support and create presets for specific niches.

Can I sell photos as stock?

Yes, but the market is saturated. It's more profitable to sell presets, courses and resources than individual photos.

Digital products for Photographers

Your presets, knowledge and resources are worth money. Sell while you photograph.

Start now

Potential earnings

€1.5K-8K/month

Time to start

2-8w

Growing market — The photography market exceeds €110B globally

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-20Updated: 2026-02-07

Skills you need

Photography

Editing

Lightroom/Photoshop

Visual teaching

How to sell digital products as a photographer

Transform your knowledge and files into passive income. Photographers selling presets and courses generate $500-5,000/month additional revenue.

Week 1

Prepare your digital catalog

Select your 10-20 best Lightroom presets
Create before/after comparisons for each preset
Document your most popular editing process
Set pricing for packs and individual presets

Deliverable: Preset pack ready with previews

Week 2

Set up your photography store

Create your Crealo account and customize your profile
Upload presets with detailed descriptions
Create a discounted bundle to increase average order
Set up your sales page with sample portfolio

Deliverable: Online store with published products

Weeks 3-4

Launch and build your audience

Share before/after transformations on Instagram
Create reels showing your editing process
Offer a free preset as a lead magnet
Promote your store in photography groups

Deliverable: First sales and growing email list

Common mistakes when selling as a photographer

Avoid these mistakes that hold back photographers starting to sell online.

Selling generic presets without a defined niche

The generic preset market is saturated. You compete with thousands of photographers and differentiation is nearly impossible.

Specialize: presets for weddings, lifestyle, product, landscape, or portraits. A clear niche attracts buyers willing to pay more.

Not showing before/after results

Buyers need to see exact results. Without previews, conversion rates drop by 70%.

Create before/after galleries with varied photos. Show the preset in different lighting conditions and scenarios.

Only selling presets without educational content

Presets alone sell for $5-15. An editing course sells for $49-199. You're leaving money on the table.

Combine: preset pack + video tutorial on how to use them + editing style guide. The bundle is worth 5x more.

Frequently asked questions

What photography products sell best?: Lightroom presets, editing tutorials, specific technique courses and business guides for photographers.
How do I differentiate my presets from others?: Develop a recognizable style, show real before/after, offer support and create presets for specific niches.
Can I sell photos as stock?: Yes, but the market is saturated. It's more profitable to sell presets, courses and resources than individual photos.

Start selling as a Digital products for Photographers today

Join thousands of creators already earning income from their digital products.

Create free account

Digital products for Photographers

Your presets, knowledge and resources are worth money. Sell while you photograph.

Start now

Potential earnings

€1.5K-8K/month

Time to start

2-8w

Growing market — The photography market exceeds €110B globally

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-01-20Updated: 2026-02-07

Skills you need

Photography

Editing

Lightroom/Photoshop

Visual teaching

How to sell digital products as a photographer

Transform your knowledge and files into passive income. Photographers selling presets and courses generate $500-5,000/month additional revenue.

Week 1

Prepare your digital catalog

Select your 10-20 best Lightroom presets
Create before/after comparisons for each preset
Document your most popular editing process
Set pricing for packs and individual presets

Deliverable: Preset pack ready with previews

Week 2

Set up your photography store

Create your Crealo account and customize your profile
Upload presets with detailed descriptions
Create a discounted bundle to increase average order
Set up your sales page with sample portfolio

Deliverable: Online store with published products

Weeks 3-4

Launch and build your audience

Share before/after transformations on Instagram
Create reels showing your editing process
Offer a free preset as a lead magnet
Promote your store in photography groups

Deliverable: First sales and growing email list

Common mistakes when selling as a photographer

Avoid these mistakes that hold back photographers starting to sell online.

Selling generic presets without a defined niche

The generic preset market is saturated. You compete with thousands of photographers and differentiation is nearly impossible.

Specialize: presets for weddings, lifestyle, product, landscape, or portraits. A clear niche attracts buyers willing to pay more.

Not showing before/after results

Buyers need to see exact results. Without previews, conversion rates drop by 70%.

Create before/after galleries with varied photos. Show the preset in different lighting conditions and scenarios.

Only selling presets without educational content

Presets alone sell for $5-15. An editing course sells for $49-199. You're leaving money on the table.

Combine: preset pack + video tutorial on how to use them + editing style guide. The bundle is worth 5x more.

Frequently asked questions

What photography products sell best?: Lightroom presets, editing tutorials, specific technique courses and business guides for photographers.
How do I differentiate my presets from others?: Develop a recognizable style, show real before/after, offer support and create presets for specific niches.
Can I sell photos as stock?: Yes, but the market is saturated. It's more profitable to sell presets, courses and resources than individual photos.

Start selling as a Digital products for Photographers today

Join thousands of creators already earning income from their digital products.

Create free account

Digital products for Photographers

Skills you need

How to sell digital products as a photographer

Prepare your digital catalog

Set up your photography store

Launch and build your audience

Common mistakes when selling as a photographer

Selling generic presets without a defined niche

Not showing before/after results

Only selling presets without educational content

Frequently asked questions

Recommended products for you

Preset Packs

Online Courses

Digital Art

Video Tutorials

Start selling as a Digital products for Photographers today

Digital products for Photographers

Skills you need

How to sell digital products as a photographer

Prepare your digital catalog

Set up your photography store

Launch and build your audience

Common mistakes when selling as a photographer

Selling generic presets without a defined niche

Not showing before/after results

Only selling presets without educational content

Frequently asked questions

Recommended products for you

Preset Packs

Online Courses

Digital Art

Video Tutorials

Start selling as a Digital products for Photographers today