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MarketingBeginner

How to use discounts strategically

Learn to use discounts as a marketing tool without devaluing your product.

7 min 5 pasos
EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-02-03·Updated: 2026-02-07
1

Define your objective

Do you want more sales, new customers, or to reduce inventory? Each objective requires a different strategy.

2

Choose the discount type

Percentage (20% off), fixed amount ($10 off), or bundle (buy 2 for the price of 1.5). Each type has its use.

3

Set clear limits

Limit by time (3 days), quantity (first 50), or audience (subscribers only). Limits create urgency.

4

Create codes on Crealo

Set up your discount codes in the Crealo dashboard. You can create different codes for different campaigns.

5

Promote the discount

Email is the most effective channel for discounts. Followed by social media and ads.

Discounts over 50% can devalue your product. The sweet spot is between 15-30%.

Use discounts only at strategic moments: launch, Black Friday, anniversary, or when you need a boost.

FAQ

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Find the right price for your digital product to maximize sales and profits.

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