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How to price your product

Find the right price for your digital product to maximize sales and profits.

8 min 5 pasos
EC

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-02-03·Updated: 2026-02-07
1

Research the competition

See how much similar products cost. Don't copy prices, but use them as a reference for positioning.

2

Define your positioning

Decide if you want to be the cheap option, mid-range, or premium. Each level requires a different strategy.

3

Calculate your minimum price

Consider platform fees (Stripe ~3%), Crealo commission (5% on Starter), and the value of your time.

4

Use psychological pricing

$19 feels cheaper than $20. $49 converts better than $50. Use prices ending in 7 or 9.

5

Test and adjust

Start with one price and adjust based on demand. If it sells too fast, raise it. If it doesn't sell, lower it or improve the offer.

Don't undervalue your work. A well-researched ebook can cost $19-49 without issues. The cost of digital products is in the knowledge, not the format.

Offer 2-3 tiers: basic ($19), complete ($49), premium ($99). Most people choose the middle option.

FAQ

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How to use discounts strategically

Learn to use discounts as a marketing tool without devaluing your product.

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