Find the right price for your digital product to maximize sales and profits.
Crealo Team
Creator economy experts helping creators monetize their skills
See how much similar products cost. Don't copy prices, but use them as a reference for positioning.
Decide if you want to be the cheap option, mid-range, or premium. Each level requires a different strategy.
Consider platform fees (Stripe ~3%), Crealo commission (5% on Starter), and the value of your time.
$19 feels cheaper than $20. $49 converts better than $50. Use prices ending in 7 or 9.
Start with one price and adjust based on demand. If it sells too fast, raise it. If it doesn't sell, lower it or improve the offer.
Don't undervalue your work. A well-researched ebook can cost $19-49 without issues. The cost of digital products is in the knowledge, not the format.
Offer 2-3 tiers: basic ($19), complete ($49), premium ($99). Most people choose the middle option.
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