What format should presets be?

.XMP for Lightroom Classic and .DNG for Lightroom Mobile are the most common formats.

How many presets should be in a pack?

5-10 presets per pack is the sweet spot. Too few feels lacking, too many overwhelms buyers.

Do I need to be a professional photographer?

No, but you need a distinctive editing style that people want to replicate. Your portfolio is your proof.

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SellingBeginner

How to sell presets

Turn your editing style into a profitable product by selling presets and filters.

8 min 5 pasos

Crealo Team

Creator economy experts helping creators monetize their skills

Published: 2026-02-03Updated: 2026-02-07

Create your presets

Develop presets with a unique and consistent visual style. Presets that define a specific 'look' sell better.

Test on different photos

Make sure your presets work well with different types of lighting, scenes, and skin tones.

Prepare before/after

Create compelling before/after comparisons. This is what most influences the buying decision.

Package and upload

Include .xmp files, installation instructions, and sample photos. Upload as a digital product on Crealo.

Promote on social media

Share photos edited with your presets on Instagram and TikTok. Include the buy link in your bio.

Include mobile and desktop versions. Many photographers edit on their phones first.

Create content showing how to use your presets. Education sells products.

FAQ

Related guides

How to create your first product

From idea to finished product: everything you need to know to create your first digital product.

How to use social media to sell

Strategies to turn your followers into buyers using social media.

Related resources

Use case

Digital products for Photographers

Product type

Preset Packs

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