What are UTM parameters?

UTM parameters are tags you add to your URLs to track where your traffic comes from in Google Analytics or other tools.

What values should I use?

Source: where traffic comes from (instagram, newsletter). Medium: channel type (social, email). Campaign: your specific campaign name.

Not directly. Google ignores UTM parameters for ranking. However, it's best to use them only for paid traffic and campaigns, not internal links.

Website URL

Source (utm_source)

Medium (utm_medium)

Campaign (utm_campaign)

Term (utm_term) - Optional

Content (utm_content) - Optional

Generated URL

https://crealo.io/u/yourusername?utm_source=instagram&utm_medium=social&utm_campaign=summer_launch

Tip: Use a shortener like bit.ly for cleaner URLs

What are UTM parameters?: UTM parameters are tags you add to your URLs to track where your traffic comes from in Google Analytics or other tools.
What values should I use?: Source: where traffic comes from (instagram, newsletter). Medium: channel type (social, email). Campaign: your specific campaign name.
Do UTMs affect SEO?: Not directly. Google ignores UTM parameters for ranking. However, it's best to use them only for paid traffic and campaigns, not internal links.

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