What is a good churn rate?

For digital products, a 5-7% monthly rate is common. Less than 3% is excellent. More than 10% indicates retention problems.

How do I calculate LTV?

LTV = Monthly Price / Churn Rate. For example, $29/month with 5% churn = LTV of $580.

Should I offer annual discounts?

Yes, offering 2 months free (17% discount) on annual plans improves cash flow and reduces cancellations.

Subscription Revenue Calculator | Crealo | Crealo

Monthly price

Number of subscribers

Monthly churn rate (%)

Platform fee (%)

MRR (Monthly Recurring Revenue)

€2900.00

ARR (Annual Recurring Revenue)

€34800.00

Net MRR (after fees)

€2900.00

LTV (Customer Lifetime Value)

€580.00

Subscribers lost/month

Frequently asked questions

What is a good churn rate?: For digital products, a 5-7% monthly rate is common. Less than 3% is excellent. More than 10% indicates retention problems.
How do I calculate LTV?: LTV = Monthly Price / Churn Rate. For example, $29/month with 5% churn = LTV of $580.
Should I offer annual discounts?: Yes, offering 2 months free (17% discount) on annual plans improves cash flow and reduces cancellations.

Ready to start selling?

Join thousands of creators already selling with Crealo

Get started free

Monthly price

Number of subscribers

Monthly churn rate (%)

Platform fee (%)

MRR (Monthly Recurring Revenue)

€2900.00

ARR (Annual Recurring Revenue)

€34800.00

Net MRR (after fees)

€2900.00

LTV (Customer Lifetime Value)

€580.00

Subscribers lost/month

Frequently asked questions

What is a good churn rate?: For digital products, a 5-7% monthly rate is common. Less than 3% is excellent. More than 10% indicates retention problems.
How do I calculate LTV?: LTV = Monthly Price / Churn Rate. For example, $29/month with 5% churn = LTV of $580.
Should I offer annual discounts?: Yes, offering 2 months free (17% discount) on annual plans improves cash flow and reduces cancellations.

Ready to start selling?

Join thousands of creators already selling with Crealo

Get started free